Join Us For #RSChat: Luis Caballero

We are excited to continue this weeks #RSChat with Luis Cabellero, the Director of Hispanic Marketing at RadioShack. He is in charge of developing the Hispanic Consumer Market strategy at RadioShack. It has led to RadioShack being able to better plan, execute and determine the best marketing strategies for the Hispanic community. Since his arrival, the focus on who our Hispanic Consumer “is” has been defined and how best to message that consumer.

We will be chatting with Luis about his unique perspective of the Hispanic Consumer Market and his role here at RadioShack as the Director of Hispanic Marketing.

Here is a little bit about Luis from Luis:

My job is to make sure that RadioShack advertises, communicates and dialogues to the Hispanic Consumer Market in a relevant manner – In Spanish and English. I work with the product marketers and media team to market the best products for the HCM in the most relevant media outlets with the most relevant message. I was the only person in a family of 7 (parents and 4 siblings) born in the United States. I feel I provide a unique perspective to the company on the HCM being the child of immigrants and being raised in the U.S. in a bilingual household.


Family – Wife and two Daughters. My entire life is devoted to them.

Books – Huge non-fiction reader. Love biographies and textbooks…very dry!

Diversity – Being raised in an international household, I like to explore and learn about cultures at a family level. Understanding diversity makes us stronger as people.

Sports – I am fanatical about sports. I watch any sport on TV as long as there is a level of competition. I focus on Soccer, Baseball and Tennis.

Hobbies – I am an explorer by nature. I like to take the family to museums and bike rides and random locations to just learn and explore. Vacations allow me to do the best exploring. In June I am taking the family to DC & NYC to explore like crazy!

How do you join the chat?

1. Follow @RadioShack on Twitter

2. Check out our Twitter page TUESDAY, June 5, starting at 12 noon CST.

3. Participate in the conversation using the hashtag #RSChat

4. Leave questions for Luis in the comment section below, or tweet it to @RadioShack using #RSChat.

We will see you TUESDAY from Noon-1pm CST!


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