Staying STRONG.

Below is my LIVESTRONG story. What’s yours? Share it with us for a chance to score one of our Lance Retirement 2.0 posters. [Continue reading for details!]


On February 16, Lance Armstrong announced his retirement from professional cycling. Some were sad, some were nervous, some were suspecting and accusatory, and some were happy. I never had a real connection to Lance before I started working for The Shack. I supported his cause whole heartedly because I had been affected by cancer – as many other people had. But I didn’t understand his role in the organization until just last year.

Let’s take a look back at the past few months.

9/1/10: RadioShack Business Summit

My first event as an Intern for RadioShack was our annual Business Summit, which was held in September. Lance and LIVESTRONG CEO Doug Ulman attended and both gave very moving presentations. I was giddy because I was in the presence of a celebrity, Lance. But as he spoke, I realized he was more than that. That…

He is an advocate. He is a fighter. He is a voice for millions.

10/2/10  - LIVESTRONG Day

LIVESTRONG Day = a day of global action and the day that Lance Armstrong was first diagnosed with the disease. On this day in 2010, the RadioShack social media team activated a social campaign to heighten global awareness. We asked our fans and followers to add the yellow 28, which represents the 28 million globally living with cancer, to their Facebook or Twitter profile picture. We then took all those photos and stuck them in this awesome mural (above). If you were in Times Square in NYC that day you would have seen this mural on a digital billboard, which featured those who added the 28 to their picture.

On this day, I really saw the impact that LIVESTRONG and Lance have on so many people. It was on this day that I started making connections and forming relationships with some of the most passionate LIVESTRONG supporters that I’ve ever come across during my time at RadioShack.

10/22 – 10/24/10: Austin LIVESTRONG Challenge

If you ever get the chance to go to a LIVESTRONG Challenge, I highly encourage you to do so. For many reasons. So many that I can’t list them all there. It was a moving and uplifting experience. Lance brought so many amazing people, from all across the world (literally, I met folks from Canada and Australia that weekend), together in one place to bring awareness and raise money for an amazing cause. During my time in Austin, I was lucky to have the opportunity to tour the LIVESTRONG Headquarters, which is decorated with messages of inspiration (above) and some of Lance’s unique artwork.

2/16/11: Retirement 2.0

When Lance announced his retirement I asked myself, “What does this mean for RadioShack?” A few days later we released an image in USA Today and the New York Times. The message on the image read, “Congratulations on a spectacular cycling career, Lance. RadioShack is proud to partner with you and LIVESTRONG in the global fight against cancer.” I realized that our partnership with LIVESTRONG would continue to grow and stay strong.

We posted the image on our Facebook page and it garnered over 1,000 likes and many requests for a poster version. Yesterday, this huge stack of posters (above) arrived at my cube in the office. If you want in, I would keep an eye on RadioShack’s Twitter and Facebook accounts. These will not be available in stores.

I’m proud to work for a company that supports such a good cause. To learn more about LIVESTRONG and how you can become involved, visit their website at www.livestrong.com.

Have you joined Team 28? Share your story with us – we love to listen. E-mail Sarah (that’s me!) at social.media@radioshack.com and for opening up I just might send you that poster. You could even be featured in one of our future blog posts! I look forward to connecting with you.

Thanks for fighting the fight with us. Kick cancer and LIVESTRONG!

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